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Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. …
Starting at $150 per month
View PricingOverview
What is Kissmetrics?
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
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Pricing
Growth
$500
Cloud
Monthly Tracked People
Power
$850
Cloud
Monthly Tracked People
Enterprise
Custom
Cloud
Monthly Tracked People
Entry-level set up fee?
- $1,500 per installationOptional
For the latest information on pricing, visithttps://www.kissmetrics.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $150 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kissmetrics?
Kissmetrics aims to help companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.
The vendor says Kissmetrics helps companies deeply understand and uniquely engage each customer from prospect to advocate. Additionally, the vendor says their solution is built to help marketers and product teams increase conversions, engagement, and retention over the entire lifespan of a customer.
Kissmetrics Features
- Supported: Analyze
- Supported: Populations
- Supported: Campaigns
Kissmetrics Screenshots
Kissmetrics Videos
Watch Overview of Populations
Watch Overview of Campaigns
Kissmetrics Integrations
Kissmetrics Competitors
Kissmetrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English |
Frequently Asked Questions
Kissmetrics is a customer engagement automation platform. This solution includes behavioral analytics, segmentation, and email campaign automation.
Kissmetrics starts at $150.
Reviewers rate Support Rating highest, with a score of 9.
The most common users of Kissmetrics are from Small Businesses (1-50 employees).
Kissmetrics Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 30% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 20% |
Comparisons
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Reviews and Ratings
(96)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Kissmetrics has proven to be an invaluable tool for businesses looking to gain insights into user behavior and make data-driven decisions. Users have praised the software for its ability to track leads and demos from content and social media, enabling strategic changes that result in better returns. Additionally, Kissmetrics has been highly regarded for its person-based analytics, providing more granular data on user behavior compared to tools like Google Analytics. This has allowed businesses to enhance the customer journey, increase engagement, and improve key metrics. The software has also been used across entire companies, delivering self-service analytics and reports on customer behavior to support decision-making processes. Furthermore, organizations have found Kissmetrics useful for tracking profitability on different marketing channels, analyzing market trends, and making informed choices about their products.
Easy Integration: Users find the product to be very simple to integrate, particularly for non-technical users who need to run ad-hoc queries of metrics and funnels. Many reviewers have stated that they appreciated the ease of installation, mentioning that most people could easily install the tracking code themselves and have it up and running within minutes. This simplified the setup process and eliminated the need for extensive technical knowledge.
Valuable Insights: The ability to tie advertising spend to revenue is highly praised by users, who describe it as awesome. Many users appreciate the ability to track traffic sources and analyze how they influenced conversions. This feature provides valuable insights into the contribution of each traffic source to revenue, giving users a clear view of their marketing efforts' effectiveness.
Clean Interface: Users appreciate the clean interface of the product, which makes it easy to access and analyze the data they want. Many reviewers are impressed with the clean and intuitive interface of the platform. They find it easy to navigate and praise its user-friendly design, making it accessible even for non-technical audiences.
Confusing User Interface: Many users have found the user interface of KISSMetrics to be confusing and unintuitive, making it difficult to navigate and perform tasks efficiently. Some reviewers stated that it took a significant amount of time to understand how to use the software effectively.
Integration Challenges: Users expressed frustration with the integration of KISSMetrics with other tools. They felt that it did not integrate well with their company's database, leading to failed or inaccurate data. The documentation for implementing database connections was also mentioned to be confusing for the development team.
Difficult Setup Process: Some users mentioned that the initial setup of KISSMetrics was confusing and challenging. They found it difficult to get started and had to spend time figuring out how to configure the software properly.
Users commonly recommend the following:
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Thoroughly review features and understand onboarding: Users advise taking the time to thoroughly review Kissmetrics' features before committing to the software. They also recommend investing time in understanding how it works during the onboarding process.
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Consider implementing data management systems: Some users suggest considering building a data management system using tools like Segment before implementing Kissmetrics. This can help streamline data integration and improve overall efficiency.
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Have a plan and understand what data to track: It is recommended to have a clear plan and understanding of what data to track before using Kissmetrics. Users emphasize the importance of defining objectives and goals to avoid feeling overwhelmed when using the platform.
These recommendations highlight the importance of thorough research, planning, and understanding of Kissmetrics' features and capabilities. They also underline the benefits of integrating data management systems for optimal performance.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
May 22, 2018
Analytics taken to a whole new level
We've used Kissmetrics for a few years now which was initially used as supplemental to Google Analytics. But over time it has grown rapidly in regards to functionality and features it has and we've now used it as a replacement for Google Analytics. It definitely helped increased conversion rates and increased goals across our digital marketing campaigns.
- A/B Multivariate testing, conversion rates of campaigns
- Simple and easy to use UX
- Setting up goals and events
- First time setup is time-consuming, should be improved upon.
- Lacking support and documentation.
- Some experiment reporting requires the user to be very tech savvy.
- Time-consuming to set up and cross-train associates who will use it
- Provided valuable insights into a customer's behavior
- Improved the conversion funnel leading to higher sales
Although Google Analytics is a great web analytical tool that is free, for the most part, it is not as intuitive as Kissmetrics in providing the end user with actionable insights. The insights report alone is worth the monthly fee for the analytics solution. Although there is a steep learning curve, once you get the hang of the way it operates, it will effectively reduce the time needed to work on your analytics report on a weekly basis.
September 22, 2015
Kissmetrics helps keep data simple.
Kissmetrics gives us essential information about key metrics along our motion rate which are critical for adoption by our users. These insights put us in a position to be proactive in identifying trends contrary to our assumptions during development/ release and also closely support the effective pursuit of our OKRs for the whole Product team.
- Very simple UX for non tech professionals
- Keeps the important metrics front and center with daily summaries
- Easy to integrate with minimal burden on systems
- Would love to be able to drill down on the data more (once it's available).
- Better and more realistic insights/ validation into product development and feature adoption
May 23, 2014
KissMetrics is one of the most advanced analytics tools in the market today and for years to come!
Score 7 out of 10
Vetted Review
Verified User
KISSmetrics gave me better segmented data and the ability to run better cohort analysis.
- You will get better data from your users than any other tracking platform out there.
- The data visualization tools are amazing!
- You will make better data decisions with KissMetrics!
- The price can be a little high for a bootstrapping startup but worth it.
- You're going to have to be more tech savvy to setup more advance experiments.
- You might have more data than you need.
- I have been able to keep my high paying AdWords clients thanks to the data I get from KISSmetrics.
- I have been able to charge higher fees for my marketing services.
- I get more customers for my clients now.
- Tracking202,Google Analytics,OpenX,SQL,EasyVideoSuite,
KISSmetrics has better tools to create cohort analysis.
December 12, 2013
Great Analytics Platform for Pros and Rookies
Score 10 out of 10
Vetted Review
Verified User
- KISSmetrics did Funnel Analysis really well. Unlike Google Analytics, the admin does not need to predefine the funnel paths and can change funnel paths on the fly. This is very useful because the admin does not always know which path would they be most interested in.
- KISSmetrics also does tracking of individual users really well. It is able to tie user visits to your website from before the user registers. It is also able to track user visits on different browsers and devices.
- KISSmetrics customer support is incredible. Each time we had an issue, they would quickly hop on a call and provide all the necessary information and detailed responses.
- KISSmetrics admin tools' user experience is extremely intuitive. Even for non-technical audiences, it is very easy to learn and start using.
- At the time I used KISSmetrics, I was not able to use the user segmentation functionality very easily.
- The API level integration between KISSmetrics and any metrics that the business may be capturing was available, but did not support all features.
- We were able to optimize our conversion funnel and remove some steps to dramatically improve our conversion rates.
- We were able to identify our most effective marketing channels and optimize our ad expenditure accordingly.
- We were also able to gauge users' interest in various product features and promote features that appealed most to our audience.